Bidspirit auctions | Holler & Hammer Auction May 15

Holler & Hammer, May 15. 454 lots, estimates 10 - 1000 $.

Holler & Hammer -

The Rodney & Susan Wilson Coca-Cola Collection

A Lifetime Assembling the Golden Age of the American Soda Fountain

Offered here is the exceptional Rodney & Susan Wilson Coca-Cola Collection, a thoughtfully assembled archive of American soda-fountain advertising and memorabilia, formed over more than four decades of dedicated collecting.

Rodney and Sue Wilson began their collecting journey over forty years ago, traveling extensively throughout the United States in search of authentic Coca-Cola material. Long-time members of the Michigan Coca-Cola Collectors Club, the Wilsons collected with a disciplined eye—favoring originality, period correctness, and visual impact over novelty or modern reproductions. Each acquisition was made with an understanding of Coca-Cola’s advertising history and the environments in which these objects were originally used.

Now, after 64 years of marriage, the Wilsons have chosen to release their lifelong collection, presenting a rare opportunity to acquire material from a single-owner, long-held collection, fresh to the marketplace.

The collection is anchored by an impressive group of early to mid-20th century soda-fountain advertising, including framed cardboard and lithographed signs, fountain-service signage, menu and food-pairing displays, and classic slogan pieces promoting Coca-Cola as “Delicious and Refreshing.” Particularly notable is the strong presence of restaurant and lunchroom point-of-sale material, reflecting the era when Coca-Cola was most closely associated with neighborhood fountains and counter service.

Complementing the signage is an excellent selection of thermometers and clocks, including figural and bottle-form examples, as well as early tin and metal advertising, each chosen for condition and display quality. The collection also includes a well-curated assortment of small advertising objects and premiums, such as openers, tools, rulers, and novelty items—many dating from the first half of the 20th century and displaying honest wear consistent with use.

A highlight for advanced collectors is the group of early straight-sided Coca-Cola bottles, dating to the 1905–1915 period, representing multiple bottlers and regions. These bottles provide important context to the evolution of Coca-Cola packaging and reflect the Wilsons’ appreciation for early, foundational pieces.

Throughout the collection, condition, originality, and cohesive presentation are evident. Many items remain housed in period-appropriate frames or displays, underscoring the Wilsons’ commitment to preservation and respectful stewardship.

This offering represents not only a collection of Coca-Cola memorabilia, but a carefully preserved snapshot of American advertising, dining culture, and social history. Whether acquired individually or in groups, these pieces carry the provenance of collectors who understood their importance and cared for them accordingly.

We are proud to present The Rodney & Sue Wilson Coca-Cola Collection—a lifetime of collecting, now ready to be enjoyed by the next generation.

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Lots in this catalog (454)

• Lot 1: Lot 3 Original 40s WWII Coca-Cola U.S. Army Navy Marines Sewing Kits — $25 - $25,000
• Lot 2: Vintage 40s Coca-Cola Pigskin Leather Card Holder Bi-Fold Wallet NOS — $25 - $25,000
• Lot 3: Pair Vtg 50s Coca-Cola Lighters Sunflower & Barlow Windproof — $25 - $25,000
• Lot 4: Lot 9 Original Coca Cola Sew On Patches & Pencil Advertising Toppers — $25 - $25,000
• Lot 5: Vintage 1940s Coca-Cola Lava Workman Soap Bar w/ Original Wrapper — $25 - $25,000
• Lot 6: Antique Coca Cola Bottling Co Early 1900s Leather Coin Purse Wallet — $50 - $25,000
• Lot 7: Antique Early 1900s Coca-Cola Leather & Metal Frame Advertising Coin Purse — $50 - $25,000
• Lot 8: Coca-Cola Baseball Score Perpetual Counter by J.B. Carroll, Chicago — $50 - $25,000
• Lot 9: Antique Drink Coca Cola Relieves Fatigue Early 20th Century Leather Wallet — $50 - $25,000
• Lot 10: Rare Antique 1899 Coca-Cola Heart-Shaped Celluloid Bookmark — $100 - $25,000
• Lot 11: Early 20th Century Coca-Cola GOOD LUCK Copper Watch Fob Swastika & Leather Strap — $100 - $25,000
• Lot 12: 1890s Drink Coca-Cola Script Original Key Chain Bottle Opener — $25 - $25,000
• Lot 13: Coca Cola Watch Fob Medal Token Bulldogs The Prize Winners — $25 - $25,000
• Lot 14: Drink Bottled Coca-Cola Original Advertising Key Chain Ca. 1920s — $25 - $25,000
• Lot 15: Coca-Cola 1920s Metal Advertising Script Watch Fob by C.W. Shonk Co. — $25 - $25,000
• Lot 16: Drink Coca Cola In Bottles Early 20th Century Leather Coin Purse — $25 - $25,000
• Lot 17: Scarce Antique Coca-Cola Bottle Opener Drink Coca-Cola In Bottles — $25 - $25,000
• Lot 18: Early 20th Century Compliments of Coca Cola Bottling Co Brass Watch Fob w/ Woman — $25 - $25,000
• Lot 19: Antique Coca-Cola Key Chain Bottle Opener w/ Original Paint Rare — $25 - $25,000
• Lot 20: Drink Delicious Coca Cola In Bottles Original 1900s Brass Leather Key Fob — $25 - $25,000
• Lot 21: Early 1900s Drink Coca Cola Pure & Healthful Invigorating Ink Blotter — $25 - $25,000
• Lot 22: 1917 Drink Coca Cola Bottle Ink Blotter Delicious & Refreshing — $25 - $25,000
• Lot 23: Early 1900s Drink Coca Cola w/ Soda Jerk 5 Cents Coke Ink Blotter — $25 - $25,000
• Lot 24: Pure & Healthful Drink Coca Cola Delicious & Refreshing Ink Blotter — $25 - $25,000
• Lot 25: Rare Western Coca Cola Bottling Co Gold Seal Ginger Ale Ink Blotter — $25 - $25,000
• Lot 26: Antique Ca. 1915 Coca Cola Pure & Healthful 5 Cent Ink Blotter — $25 - $25,000
• Lot 27: Ca. 1905 Drink A Bottle Of Carbonated Coca Cola Ink Blotter Scarce — $25 - $25,000
• Lot 28: Drink Coca Cola Delicious & Refreshing Soda Jerk Ink Blotter Early 1910s — $25 - $25,000
• Lot 29: 1912 Pure Healthful Drink Coca Cola Delicious 5 Cent Refreshing Ink Blotter — $25 - $25,000
• Lot 30: 1904 Coca Cola Ink Blotter Delcious + Refreshing 5 Cent Unused & Clean — $25 - $25,000
• Lot 31: Antique Early 1900s Drink Coca Cola 5 Cent Leather & Metal Watch Fob — $25 - $25,000
• Lot 32: Drink Coca Cola In Bottles Early 20th Century Painted Bottle Opener W.G. Smart — $25 - $25,000
• Lot 33: Drink Coca Cola In Bottles 5 Cent Good Luck Key Fob w/ Swastika — $25 - $25,000
• Lot 34: Early 1910s Drink Coca Cola Brass Enamel Paint & Leather Watch Fob — $25 - $25,000
• Lot 35: Antique Early 1900s Woman Drinking Coca Cola In Bottles 5 Cent Watch Fob — $25 - $25,000
• Lot 36: Antique Coca Cola The Prize Winners Original Watch Fob Medallion w/ Bulldogs — $25 - $25,000
• Lot 37: 1911 Drink Coca Cola Duster Girl Celluloid & Leather Watch Fob 5 Cent Bottles — $250 - $25,000
• Lot 38: Antique 1936 Coca Cola Memos 50th Anniversary Pocket Mirror — $50 - $25,000
• Lot 39: Early Coca-Cola Paper Bottle Labels Atlanta GA 6? Oz Minimum Volume Lot 3 — $25 - $25,000
• Lot 40: 1907 Coca-Cola Oval Tin Tip Tray Woman Relieves Fatigue 5? Advertising — $25 - $25,000
• Lot 41: Vintage Coca-Cola Wooden 6 Bottle Carrier w Embossed Coke Bottles Crate — $25 - $25,000
• Lot 42: Framed 1909 Coca-Cola Oval Tin Tip Tray Hilda Clark Advertising — $50 - $25,000
• Lot 43: Vintage Coca-Cola Wood 6 Bottle Carrier w Bentwood Handle — $25 - $25,000
• Lot 44: Framed 1910 Coca-Cola Oval Tin Tip Tray Hamilton King Girl Advertising — $50 - $25,000
• Lot 45: 1939 Drink Coca Cola Delcious & Refreshing Tin Embossed Thermometer by Robertson — $100 - $25,000
• Lot 46: Framed 1913 Coca Cola Delicious & Refreshing Tip Tray by Passaic Metal Ware — $50 - $25,000
• Lot 47: The Bottle Master Twelve 1950s Cardboard Coca Cola Carrier w/ Michigan Bottles — $25 - $25,000
• Lot 48: 1916 Elaine Coca-Cola Oval Tin Tip Tray Glass Coke Passaic Metal Ware — $50 - $25,000
• Lot 49: Vintage Coca-Cola Wooden 6 Bottle Carrier w Embossed Coke Bottles Crate — $25 - $25,000
• Lot 50: 6 Pack 1950s Coca Cola Aluminum Carrier w/ Bottles 25 Cent — $25 - $25,000
• Lot 51: Scarce Original 6 Pack Aluminum Debossed Carrier w/ Bottles & Wooden Handle — $25 - $25,000
• Lot 52: Vintage Pop Art Coca Cola Full Bottle Suspended In Lucite Andy Warhol Style — $25 - $25,000
• Lot 53: Oklahoma Bottling Co. Coca Cola 6 Pack Metal Bottle Carrier Scarce — $25 - $25,000
• Lot 54: Coca Cola 1 Gallon Paper Label Original Metal Syrup Can New York NY — $100 - $25,000
• Lot 55: Coca Cola 1 Gallon Paper Label Original Metal Syrup Can New York NY — $100 - $25,000
• Lot 56: Vintage Coca-Cola Bottles w/ Unusual 1960s Plastic Carrier & 6 Bottles — $25 - $25,000
• Lot 57: Coca-Cola 7 Oz Bottle Muskegon MI Coca-Cola Bottling Co Embossed — $25 - $25,000
• Lot 58: Amber Coca-Cola ACL Bottle Cleveland Ohio Arrow Embossed — $25 - $25,000
• Lot 59: Amber Coca-Cola 8 oz Bottle Rochester NY Coca-Cola Bottling Works — $25 - $25,000
• Lot 60: Amber Coca-Cola Bottle Lexington KY 8oz Embossed Script — $25 - $25,000
• Lot 61: Rare Horse Shoe Arrow Amber Coca Cola Script Embossed Bottle 1900-1915 — $25 - $25,000
• Lot 62: Coca-Cola Wooden 6 Bottle Carrier Yellow w/ 6 Green Glass Bottles Lot — $25 - $25,000
• Lot 63: Coca-Cola Aqua Glass Bottle Script Embossed Kalamazoo MI Early 1900s — $25 - $25,000
• Lot 64: Coca-Cola Aqua Glass Bottle Script Embossed Denver Colorado Early 1900s — $25 - $25,000
• Lot 65: Coca-Cola Aqua Glass Bottle Ingalls Bros Portland ME 7? oz Early 1900s — $25 - $25,000
• Lot 66: J.J. Oliver Aqua Soda Bottle Pontiac MI Registered Embossed Early 1900s — $25 - $25,000
• Lot 67: Antique J.J. Oliver Pontiac MI Blob Top Soda Bottle w Wire Stopper c1880s — $25 - $25,000
• Lot 68: Vintage Coca Cola Carrier w 6 Early Contour Bottles Wood Advertising c1930s — $25 - $25,000
• Lot 69: Property of Coca Cola Bottling Co Straight Sided Aqua Bottle Early 1900s — $25 - $25,000
• Lot 70: Vintage Coca Cola 6 Pack Carrier w Embossed Contour Bottles 1930s 40s — $25 - $25,000
• Lot 71: The Oliver Company Pontiac Michigan Coca Cola Straight Side Bottle Pre 1915 — $25 - $25,000
• Lot 72: Coca Cola Masonite Thermometer Sign Thirst Knows No Season c1940s WWII — $100 - $25,000
• Lot 73: Boulder Products Las Vegas NV Soda Bottle Hoover Dam ?Best By A Dam Site? — $25 - $25,000
• Lot 74: Quincy FL Straight Side Coca Cola Bottle Florida Star 6.5oz Early Coke — $25 - $25,000
• Lot 75: Cora GA Straight Side Coca Cola Bottle Early Clear Glass Small Town Coke — $25 - $25,000
• Lot 76: Quincy FL Straight Side Coca Cola Bottle Aqua Glass Early Coke Soda — $25 - $25,000
• Lot 77: Dayton Ohio Straight Side Coca Cola Bottle Aqua Glass Hayner's Soda — $25 - $25,000
• Lot 78: Tallahassee FL Straight Side Coca Cola Bottle Aqua Glass Early Coke — $25 - $25,000
• Lot 79: Drink Coca Cola Fishtail Glass Face 12" Pam Clock Corp Thermometer — $100 - $25,000
• Lot 80: Early Coca Cola History Biedenharn Candy Co Hutchinson Bottle MS — $25 - $25,000
• Lot 81: Early Coca Cola Straight Sided Bottle Crown Top Registered c1905 — $25 - $25,000
• Lot 82: Early Coca Cola Hobble Skirt Panel Bottle Clear Glass 6.5oz — $25 - $25,000
• Lot 83: Antique Coca Cola Straight Sided Bottle Arizona 6.5oz Embossed — $25 - $25,000
• Lot 84: Vintage Coca Cola Hobble Skirt Bottle 6.5oz Textured Glass — $25 - $25,000
• Lot 85: Vintage Coca Cola 12 Bottle Cardboard Carrier w Glass Coke Bottles — $25 - $25,000
• Lot 86: Vintage Drink Coca Cola In Bottles Glass Face 12" Thermometer 495A — $100 - $25,000
• Lot 87: Vintage Coca Cola Tin Litho Delivery Truck Display Rack 1950s — $50 - $25,000
• Lot 88: Coca Cola Wooden 6 Bottle Carrier Crate w/ Bottles & Rope Handle — $50 - $25,000
• Lot 89: Buddy L Coca Cola Pressed Steel Delivery Truck Yellow Toy Advertising — $50 - $25,000
• Lot 90: Coca Cola Bottle Form Tin Thermometer Advertising Sign 17" Vintage — $25 - $25,000
• Lot 91: Coca Cola 6 Pack Metal Carrier w/ 6 Embossed Glass Bottles Vintage — $25 - $25,000
• Lot 92: Coca Cola Aluminum 6 Bottle Carrier w/ Wood Handle & Glass Bottles — $25 - $25,000
• Lot 93: Vintage Coca-Cola Tin Chalkboard Sign Arrow Bottle Graphic 28" — $50 - $25,000
• Lot 94: Antique Lot 15 Original Coca Cola Handheld & Wall Mount Bottle Openers — $25 - $25,000
• Lot 95: Coca-Cola 6 Pack Carrier Full Bottles ACL Glass Carton Carrier — $25 - $25,000
• Lot 96: Coca-Cola Advertising Glass Face Thermometer Sign Things Go Better With Coke — $25 - $25,000
• Lot 97: Coca-Cola Pause Refresh Canvas Apron Framed Advertising Display Sign — $25 - $25,000
• Lot 98: Coca-Cola Yellow Wooden 6 Bottle Carrier w Embossed Coke Bottles — $25 - $25,000
• Lot 99: Coca-Cola 6 Bottle Cardboard Carrier w Embossed Coke Glass Bottles — $25 - $25,000
• Lot 100: Coca-Cola Tin Thermometer w Bottle Graphics Robertson 1941 USA — $100 - $25,000
• Lot 101: Pair Coca-Cola Advertising Fly Swatters Wood Handle Mesh Vintage — $25 - $25,000
• Lot 102: 1933 Coca-Cola Six Bottle Cardboard Carrier Kieckhefer Advertising — $100 - $25,000
• Lot 103: Coca Cola Six Bottle Paper Carrier 27 Cent Easy Carry Home c1940 — $100 - $25,000
• Lot 104: Coca Cola 1929 Six Bottle Paper Carrier Green Red Save The Carton — $100 - $25,000
• Lot 105: Coca Cola 12 Bottle Carton Carrier w Embossed Glass Bottles Michigan — $25 - $25,000
• Lot 106: Coca Cola Wooden 6 Bottle Carrier w Embossed Glass Bottles Michigan — $25 - $25,000
• Lot 107: Coca Cola Advertising Glass Face Thermometer Sign of Good Taste Metal 12.5" USA — $50 - $25,000
• Lot 108: Coca Cola 12 Bottle Aluminum Carrier w Embossed Glass Bottles Set — $50 - $25,000
• Lot 109: Pair Early Coca Cola Advertising Soda Jerk & Visor Felt Baseball Cap Hat — $25 - $25,000
• Lot 110: Antique Coca Cola Wooden Bottle Crate Yellow Paint Stenciled Advertising — $50 - $25,000
• Lot 111: Vintage Coca-Cola Advertising Thermometer Sign 495A Glass Face Metal Round USA — $50 - $25,000
• Lot 112: 1959 Coca-Cola Advertising Chalkboard Sign Menu Board Litho Wood Frame — $50 - $25,000
• Lot 113: Coca-Cola Metal Picnic Cooler Chest Progress Refrigerator Louisville KY — $100 - $25,000
• Lot 114: Coca-Cola Richmond IN Glass ACL Syrup Dispenser 37oz w Metal Pump Top — $100 - $25,000
• Lot 115: 1941 Coca-Cola Calendar Poster Framed Thirst Knows No Season Display — $25 - $25,000
• Lot 116: Coca-Cola Tower of Hanoi Puzzle Milton Bradley Wood Disc Game w Box — $25 - $25,000
• Lot 117: Coca-Cola Milton Bradley Game Boards Target Baseball Chinese Checkers Lot — $25 - $25,000
• Lot 118: Coca-Cola Bingo Game w Chips Cards + Checkers Dice Backgammon Sets Lot — $25 - $25,000
• Lot 119: Vintage Coca-Cola Wood Bottle Crate Pontiac MI Metal Bound Soda Carrier — $25 - $25,000
• Lot 120: Coca-Cola Glass Bottle Vacuum Form 18" Bank 6oz Cap Red Base Advertising — $50 - $25,000
• Lot 121: Drink Coca Cola SST Tin 28"x20 1946 Metal Advertising Coke Sign — $100 - $25,000
• Lot 122: Coca-Cola Mini Glass Bottles Metal Carrier Set 6 Green ACL Embossed — $25 - $25,000
• Lot 123: Coca-Cola Wooden Bottle Cap Display Rack Kay Displays Inc Advertising — $250 - $25,000
• Lot 124: Antique 1921 Original Coca Cola Advertising Calendar Framed Under Glass — $250 - $25,000
• Lot 125: Coca Cola Tin Bottle Thermometer Sign Pat?d Dec 25 1923 Advertising — $25 - $25,000
• Lot 126: 1940s Swihart Products Coca Cola Lighted Electric 15" Clock — $100 - $25,000
• Lot 127: Coca Cola 6 Bottle Metal Carrier w Green Glass Bottles & Marble Promo — $25 - $25,000
• Lot 128: Vintage Coca Cola Marble Dispenser w Glasses Toy Vending Machine Set — $25 - $25,000
• Lot 129: Antique Coca Cola 5 Gallon Syrup Barrel Keg w Original Paper Lid Label — $50 - $25,000
• Lot 130: Antique Coca Cola 5 Gallon Syrup Wooden Barrel Keg w Original Lid Label — $50 - $25,000
• Lot 131: Andy Gard Coca Cola Toy Dispenser No 1500 w Box Cups Vintage — $25 - $25,000
• Lot 132: Pair WW2 Era 40s 50s Coca Cola 1 Gallon Syrup Bottles w/ Paper Label — $25 - $25,000
• Lot 133: Pair Vintage 40s 50s Coca Cola 1 Gallon Syrup Bottles w/ Paper Label — $25 - $25,000
• Lot 134: Vintage Coca Cola One Gallon Glass Syrup Jug w Label Handle Cap — $25 - $25,000
• Lot 135: Lot 10 Vintage Coca Cola Advertising Playing Cards Airplane Spotter Deck w Box — $25 - $25,000
• Lot 136: Drink Coca Cola Tin Advertising Sign Bottle Graphic 1940 American Art Works — $250 - $25,000
• Lot 137: Coca Cola Kay Frame Advertising Print ?The Drink They All Expect? — $250 - $25,000
• Lot 138: Enjoy Coca Cola Embossed Things Go Better With Coke Chalkboard Sign — $50 - $25,000
• Lot 139: Vintage Coca Cola Santa Claus Christmas Cardboard Advertising Print Framed — $100 - $25,000
• Lot 140: Vintage Coca Cola Accepted Home Refreshment Kay Frame Advertising Sign — $250 - $25,000
• Lot 141: Antique Ca. 1923 20" Coca Cola Embossed Store Display Glass Bottle — $25 - $25,000
• Lot 142: 1955 Coca Cola Family Size Metal Framed Advertising Sign w/ Sprite Boy Yellow — $25 - $25,000
• Lot 143: Antique Ca. 20s 30s 20" Coca Cola Embossed Store Display Glass Bottle — $25 - $25,000
• Lot 144: 1940s Time Out For Coke Coca Cola Advertising Cardboard Sign w/ Kay Frame — $100 - $25,000
• Lot 145: Original Coca Cola 1991 Neon Advertising Soda Pop Clock WORKS — $250 - $25,000
• Lot 146: Coca-Cola Kay Displays Framed Advertising Sign Entertain Your Thirst — $250 - $25,000
• Lot 147: Coca-Cola Bottling Co Pontiac MI Glass Carboy Jug Wood Crate Display — $25 - $25,000
• Lot 148: 1942 Coca-Cola Framed Advertising Sign Girl Umbrella Ice Cold Cooler w/ Kay Frame — $250 - $25,000
• Lot 149: Vintage 1930s Coca-Cola Pressed Fiber Wall Pocket Planter Advertising Sign — $100 - $25,000
• Lot 150: Lot 15 Vintage Coca Cola Advertising Miniature Bottles Caps & More — $25 - $25,000